Here’s what we believe:
If you want to succeed, you must dare to lead in your industry, niche or category and that takes courage and commitment to clearly defined marketing strategies.
Voice of the Customer
Everything starts with serving your customer first, you cannot ignore this voice, it’s the most important voice in the room.
Marketing automation platforms have changed the marketing game and that means content marketing must become a core competency for your team.
You can do anything, but you cannot do everything, so prioritization is the key to marketing success.
If your marketing person/team/department is not having fun, he/she/they will leave for better career opportunities and this can be a major setback for you.