Brands That Sell workshop

Clarify, simplify and unify your brand and marketing strategies

Co-Hosts: Pecanne Eby, MBA and Kathy Sullivan, Six Degrees Studio

Date: September 9, 2010 (Thursday)

Time: 9am-12:30pm

Ideal for: Savvy business owners who need to refocus their brands and marketing efforts

More details below, register here.

Get paid more for your product/services!

…or has your brand become fuzzy, leaving prospects and potential allies mystified as to who you are and why you really matter?

You will be guided through a 5-step, brand planning process in a fun, hands-on session where you’ll learn and apply the principles that brand savvy marketers are successfully using today. If you prefer a more passive, “talk-at-you” type seminar, this is not the event for you.

What is holding you back?

For years business owners have been telling us:

• Our company, product, service is a “well kept secret” (and that’s not our goal!).
• We’ve created a maze of brand concepts and identities and we need to unify what we’re doing!
• We think our marketing message is not “getting through” to our target audiences but we’re not sure why.
• We’re overwhelmed by the proliferation of online marketing options and wonder where we should focus our limited resources.

The secret to great marketing?

Great marketing starts with a great brand. And, you can have a great brand, it’s not overly difficult if you follow our decision-making process and commit to consistency.

You will walk away with:

• Applying a proven process for defining and positioning your business’ brand (see agenda).
• Your own Brand Story Workbook so that all key decisions, concepts and ideas can be captured and evolved after our session.
• Learning the 7 most common brand identity mistakes, how these slip-ups cost you money and how to avoid them like the plague.
• A clearer vision of your ideal clients and why you want to do business with these folks (hint: we know it’s not always about price!).
• Tips for selecting the best marketing tactics to promote your business – all mapped out in an easy-to-use marketing matrix.

Workshop details…

We are limiting our “Brands That Sell” workshop to only 20 people so you can have a truly productive experience. Expect to work individually and in small groups; this is not a “talk at you” seminar.

Time: 9am-12:30pm

When: September 9, 2010 (Thursday)

Where: The Point at Inverness, 8310 South Valley Highway, Third Floor, Englewood, CO 80112

Bonus for acting quickly…

 

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