What can you expect?

Having a founder who served many years on both sides of the marketing desk as an executive and an advertising agency professional, Brand Mentoring is very in tune with the challenges today’s marketers face. Challenges like fewer tangible differences in products and services, shorter product life cycles, more media choices, information overload, disengaged audiences and brand proliferation.

Brand Mentoring was founded on the idea of combining facilitation, brand education, and creative advocacy.  We help you figure out what your brand should be saying, to whom and how. We skip the “brand speak” and educate you so you can effectively champion your branding efforts from day one.

We also help you feel confident and less stressed about the final brand strategy, integration of the brand into the organization and rollout to the marketplace. Change is stressful for most and we are very cognizant of how this contributes to the client experience.

Our consulting process has three phases which include: assessing your current situation, developing all facets of your brand strategy and delivering your message to the market. Depending on the scope of your brand family and the speediness of internal decision-makers, this whole process can realistically take 6-12 months.

Brand consulting process