brandmentoring

Founder

Pecanne Eby
Founder

“I think I must have been born with a ‘continuous improvement' gene because I truly enjoy helping clients improve their marketing. It challenges both the creative self and the analytical, rational self.”

As a marketing executive, consultant and adjunct university professor, Pecanne has been in the branding and marketing arena for 15+ years. She has successfully developed, launched, managed, revitalized and re-branded various organizations and products for small to medium-sized organizations.

Early in her career Pecanne was introduced to qualitative and quantitative market research, providing her with hands-on focus group facilitation, interview and survey design experience; these skills have proven invaluable in soliciting the voice of the customer in all her initiatives.

Pecanne has served client side and agency side in various capacities, including CMO. She has had the privilege of working with some the best advertising agency professionals in the business and incorporating their best practices with her own.

Pecanne has worked with many clients spanning private, public and non-profit sectors; they include:

American Marketing Association,
Army National Guard,
ASPPA (pension industry advocate),
Campus Management (software for higher-ed),
DANA Corporation (automotive parts manufacturer),
DYNEX Technologies (biotechnology manufacturer),
National Automobile Dealers Association (trade association),
National Hispana Leadership Institute (executive leadership),
Rainforest Alliance (conservation non-profit),
Spirit Cruises/Sodexho Alliance (entertainment product),
Wildlife Society (conservation non-profit),
United Nations Foundation (non-profit public charity) and
US Department of State (federal government, diplomacy).

Pecanne’s educational background includes an MBA and effective facilitator training. Pecanne has also served as an adjunct professor at George Washington University teaching advertising and she has served on the American Marketing Association Board of Directors (Washington, DC chapter). Pecanne enthusiastically speaks and writes about marketing and brand building.

For more details and client endorsements, you may visit her online LinkedIn profile at

Founder

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