Founder

Pecanne Eby, MBA Founder & Brand "Doctor"

“I think I must have been born with a ‘continuous improvement' gene because I truly enjoy helping clients improve their marketing. It challenges both my creative self and the 'business-school' side of my brain.”

Pecanne's target clients often need help with:

• Building a competitive yet authentic brand image,
• Increasing brand awareness and brand engagement,
• Understanding new target audiences,
• Adopting and integrating social media into the marketing mix,
• De-commoditizing their product or service,
• Finding and living their brand promise,
• Developing marketing communication plans that make sense and
• Finding creative partners or advertising agencies that are the right fit.

Pecanne's work style is highly collaborative so clients quickly discover, embrace and live their brand's "truths", from the brand promise to all the customer touch points. She has served on the client side, as well as inside various advertising and branding agencies in roles such as Account Director, Marketing Director and Chief Marketing Officer.

With diverse industry experience, Pecanne is highly versatile; past and current clients include:

• American Marketing Association,
• Animal Health Institute,
• Army National Guard (federal government, defense)
• American Society of Pension Professionals & Actuaries,
• Campus Management (software for higher-education),
• Colorado Nonprofit Association,
• DANA Corporation (automotive parts manufacturer),
• DYNEX Technologies (biotechnology),
• Empire State Building,
• Giesecke & Devrient America (smart card technology),
• IGEN (biotechnology),
• Keppler Speakers Bureau,
• Knapp & Associates (consulting),
• National Automobile Dealers Association,
• National Hispana Leadership Institute (executive leadership),
• Rainforest Alliance (conservation non-profit),
• Spirit Cruises/Sodexho Alliance (entertainment product),
• The Wildlife Society (professional society),
• United Nations Foundation (non-profit public charity) and
• US Department of State (federal government, diplomacy).

Pecanne’s educational background includes an MBA and effective facilitator training. Pecanne has also served as an adjunct professor at George Washington University teaching integrated marketing. She has served on the American Marketing Association Board of Directors (Washington, DC chapter) and is active with the Business Marketing Association and Search Engine Marketing Professionals Organization. When not consulting, Pecanne enthusiastically speaks at conferences and on webinars about creating brands that sell.

For more details and client endorsements, you may visit her online LinkedIn profile at