Content marketing conversations
Bring the content planning conversation to your team
Is your marketing team feeling overwhelmed with content marketing activities? Or maybe your team is just getting started in content marketing and wants to avoid rookie mistakes? The reality is that many marketing teams are still on the road to mastering content marketing. It’s a journey that Pecanne Eby and Ann Kendall witness every day with clients. Which is why we are taking our content marketing lessons learned “on the road” in a “lunch and learn” format.
Unlike a traditional webinar, where participants inevitably multi-task, our lunch and learn presentation allows for a true dialog with your team. We make our lunch and learns fun, interactive and memorable, we promise no “death by PowerPoint.”
Our current lunch and learn topic deals with the 6 most common content marketing mistakes and what to do about them (see below for a full description). These face-to-face sessions can be brought right to your office in or around Denver, Colorado. Contact us today to schedule your free lunch and learn session. There is no obligation, we bring this valuable session to your team with no strings attached.
Current Lunch and Learn Topic
From B2C, to B2B, to nonprofits, content marketing is quickly grabbing a larger share of marketing budgets and complementing traditional marketing tactics. 78 percent of CMOs think custom content is the future of marketing (source: Demand Metric). But sadly, only 30 percent of B2B marketers say their organizations are effective at it (source: Content Marketing Institute)
In this fun lunch and learn presentation, we’ll share how to avoid 6 common mistakes we see organizations making in their content planning efforts. And we’ll share solutions so you can excel at content marketing.
- What content marketing is and why it’s considered the “future of marketing.”
- How to set the right number of priorities, so your team can be successful.
- How to make sure you’re engaging the right audiences.
- How to establish a consistent brand voice for your custom content.
- How to draw audiences to your content, so it’s seen and shared.
- How to work smarter on your content, not harder.
Who should attend
This presentation is ideal for organizations that have started content marketing with average to limited success or for those who know they should be doing content marketing and want to be savvy in their content planning.
This 45-minute presentation is available as a lunch and learn / brown bag lunch or within a conference setting as a breakout session. We’ll provide a worksheet with our tips and tricks to every attendee.
To discuss offering this presentation to your group or organization, contact us.