Building a Buzzworthy Brand

"Fresh, practical ways to get people buzzing about your brand”

Co-Hosts: Pecanne Eby, MBA, Judy Leidy, and Ann Lillie

Date: September 16, 2010 (Thursday)

Time: 8:30am-4:00pm

Ideal for: Savvy executives and business owners of companies with 10+ employees

More details below, register here.

Building a brand is more difficult today than ever before. Do the following frustrations sound familiar?

• “Our competitors basically offer the same thing as us, so how can we differentiate?”

• “While our competitors have inferior products/services, they’ve got superior marketing.”

• “Customers are not as loyal as they used to be, they shop around more.”

• “Our competitors are low-balling, so we have to compete on price!”

• “We don’t know how to transform our employees into ‘ambassadors’ for what we do.” 

• “Our sales and marketing folks are simply not on the same page (and sometimes not on the same planet!).”

In fact, most business owners and executives are struggling with these same issues.

What if you could…

• Lose the commodity image, and stop competing strictly on price?

• Become the most recognized name in your market based upon your differentiation?

• Build a brand-centric, internal culture that really supports your brand and marketing vision?

• Build equity in your business through your brand?

What to expect…

Led by recognized brand strategists, Pecanne Eby, MBA, Judy Leidy, and Ann Lillie, who have learned through real business experience, this hands-on workshop will give you the foundation and tools to make your brand more than a name, a brand that’s an experience for customers and employees.

Format for the day…

This is not a “talk at you” seminar but instead a hands-on session for you to work out your unique brand challenges.

You will partner with other business owners and executives in an interactive environment that will challenge you to think differently. Prepare yourself for: presentation of key principles, large group discussion, small group brainstorming, individual exercises, challenging topics, actionable ideas and practical application.

Armed with knowledge, tools, your own Brand Workbook and a new group of colleagues, you’ll leave ready to turn your brand into a buzzworthy brand.

Workshop details…

Ideal for: Savvy executives and business owners of companies with 10+ employees

Time: 8:30 – 4:00pm

When:  Thursday, September 16, 2010

Where: Denver Athletic Club, 1326 Glenarm Place, Denver, CO

Investment:  $399 per person (lunch included)

To ensure extensive interaction and discussion, attendance is limited to 20 participants.

Bonus for early registrants…

The first five to register will receive a free 1-hour consultation with one of our brand strategists – a value of up to a $175!