brandmentoring

Express yourself!

Brandstorming sessions help you focus and clearly establish the brand fundamentals that will guide your brand strategy, marketing communications and other business decision-making. Through a proprietary blend of facilitated exercises, we creatively unlock answers and new possibilities to address your key challenges.

This process will organize and crystallize your brand thinking as we address key questions, such as:

What business are we really in?
What are the real drivers for buying our products/services?
How do we want customers to feel when they interact with us?
Why do we matter in the marketplace?
How can we achieve meaningful differentiation?
Which brand architecture strategy is best for us?
Who and what are we most passionate about and why?
Should we extend the brand into new areas?
How much market share can we realistically expect?
How strong of a driver is the brand in our customer’s buying process?
How can we better segment our customer base?
Which messages work best for which target segments?

Some of the key benefits of Brandstorming sessions include:

Brand input opportunity for various stakeholders
Complete focus on your brand and branding practices
Generating new brand positioning alternatives
Achieving diverse thinking about your marketing communications overall
Generating new ideas around brand and customer touch points
Uncovering new ideas for building awareness and interest in your brand
Generating new ideas for getting employees to bond with your brand

What should I expect?

Treat Brandstorming as you would any strategic planning session — plan to be focused, undisturbed and ready to freely contribute. These are fun, highly interactive, working sessions. At the end, you will make important decisions about your brand and your next steps. Brandstorming sessions vary but often are broken into four major areas: Brand Situation, Brand Essence, Brand Experience/Customer Touch Points and Promoting the Brand.

Including a variety of stakeholders from different functional areas does wonders for diversifying the ideas and insights and has the added benefit of also providing (or solidifying) the foundation for brand culture building. Brandstorming sessions are highly interactive with group and individual activities and discussion, so aim for 6-12 people to participate. And keep in mind, these participants may eventually become your brand council for future efforts.

Many times we will hold your session over two, separate half days in order to allow for ideas to “sink in” and to avoid creative fatigue. We recommend that input from customers be gathered through a separate effort (see Research and testing ).

Our Services

“If you don’t know where you are going, you will wind up somewhere else.”

Yogi Berra
Baseball Professional

Express yourself!

Our Services

Brandonomics

Download your free copy of Brandonomics- Why Branding Makes Business Sense