brandmentoring

Reality check

Research and testing

We use research to inform our strategy, test ideas and benchmark your brand health. Some clients already have primary research or ongoing brand tracking and in these cases we build upon the existing data. Since research gets out of date quickly, we are very pragmatic about how to learn what we need to learn in a timely and cost-effective manner.

Brand image research delivers a full picture of how customers, partners, suppliers and prospects think and feel about your brand overall and relative to competing alternatives.

These insights are particularly powerful when strategically shaping or repositioning your brand since they provide perspective on issues your customers and others won’t bring up in normal conversation.

The four dimensions we recommend examining and benchmarking include:

Brand awareness and understanding
Brand associations
Brand evaluations
Brand loyalty

In addition to gaining image, buying and loyalty insights, a research environment can also be the ideal place to test new ideas, such as new messaging strategies, new advertising, new pricing schemes or even new product/service ideas.

Our research methodologies vary but often they include a combination of blog reviews, surveys, focus groups and in-depth interviews. Typically the need for research and the desired research objectives are determined at either the Brand Audit or Brandstorming session stages.

Research Dimensions

Research Dimensions

Our Services

“We should learn from the mistakes of others. We don’t have time to make them all ourselves.”

Groucho Marx
Comedian & Film Star

Reality check

Our Services

Brandonomics

Download your free copy of Brandonomics- Why Branding Makes Business Sense