Tell the world!
Declare your brand’s “arrival” with a workable plan to build awareness, interest and share of heart.
Branding plans address both internal and external audiences so that your branding becomes more than a series of marketing department tactics.
Branding Plans usually include:
- Brand objectives, strategy and brand essence
- Overall brand positioning statement (the promise)
- Overview of brand architecture strategy
- Critical success factors and potential barriers
- Brand core values and brand personality
- Audience personas/“tribes”/segments and key messages for each
- Tactical marketing action plan with estimated budgets and timelines
- Recommended brand metrics for tracking brand health
Based on stakeholder, customer and target market inputs, Branding Plans are pragmatic and detailed to help ensure accurate execution. Branding Plans cover both the launch phase (internal and external) as well as the post-launch or “maintenance” phase. Normally our Branding Plans cover a 12-month period to cover your industry’s entire “cycle”.
Note: Our Branding Plans will introduce and summarize your brand but this is not the same as a Brand Standards Guide, which is used to guide graphic designers and provide guidelines and standards on things like logo usage. |
There are two kinds of people in the world—those who walk into a room and say, “There you are,” and those who say, “Here I am.”
Abigail Van Buren
Advice Columnist
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Brandonomics
Download your free copy of Brandonomics- Why Branding Makes Business Sense
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