Educational Webinars

From time to time, we offer webinars on various brand and marketing topics. Our latest webinar, Branding Fundamentals for Managers, aired on January 27, 2009, the video is available below and presentation slides can be downloaded here.

Description of our free webinar

Today, more than ever, savvy managers and leaders in both profit and not-for-profit organizations are embracing branding essentials to establish and protect their market positioning.

This webinar is designed to provide a simple and effective system for thinking about and implementing your brand marketing. You will take away actionable items that you (or your team) can run with.

In this webinar we discuss:

• What is a brand (really)?
  
• Six principles managers must embrace
  
• Why branding is no longer optional for most marketers

Run time: 45 minutes
Cost: Free