Brand insights and sound bites

“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”

John Stuart
Former CEO of Quaker Oats

“A strong corporate brand could add 5% to 7% to a stock’s price in a bull market, and mitigate losses in a down market.”

Interbrand

“Corporate brand reputation accounts for upwards of 30% of a company’s stock price.”

Ernst & Young

“Employees…the most powerful medium for conveying the brand to customers.”

Dr. Leonard Berry
Director of the Center for Retailing Studies

“Take care of the employees and they’ll take care of the customers.”

J.W. Marriott

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

Charles Darwin

“Features tell. Benefits sell.”

Al Reis

“A brand is an intangible asset that resides in the people’s minds, which is defined by the expectations people have about the benefits they will receive. These expectations of benefits are developed over time by communications and – more importantly – by actions.”

Eric Hutchinson
Consultant

“Not everything that counts can be counted; not everything that can be counted counts.”

Albert Einstein

“Everyone in the company is the customer’s CEO.”

Fred Smith
CEO Federal Express

“The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist.”

Eric Hoffer
Author

“We have 50,000 moments of truth out there every day.”

Jan Carlzon
Former SAS President

“You don't start out by saying, 'I'm going to create the world's largest coffee company.' You start with a sensibility that says, 'I'm going to create a different kind of company.'”

Howard Shultz
CEO Starbucks

"There's no long-term shareholder value if it isn't linked to building long-term values for your people."

Howard Shultz
CEO Starbucks

"Vision without action, is a daydream. Action without vision, is a nightmare.”

A Japanese Proverb