What clients say about Boot Camps
“This was helpful in ‘focusing me’ on my brand position and realizing that I can’t do everything with my current marketing budget — I need to focus it on fewer tactics.”
Laura Nelson, Centura Health
"Boot camp attendees didn't sit through a lecture (boring) — we worked out real tipping-point issues for our own brands, solo and in groups. Pecanne is great at engaging the whole room when she teaches, and she animates her points well."
Kenny Grindall, My Marketing Writer
“Our company recently hired Pecanne for a Brand Boot Camp workshop. She has several innovative tools and ‘forward thinking’ that not only helped us create the plan, but put into place techniques that will help implement and follow the plan. I cannot recommend Pecanne highly enough!”
Jason Lehman, Hyper Dog Media
What clients say about consulting engagements
“Pecanne Eby and Ann Lillie exceeded my expectations with their development
of our outreach and communication plan. Early on, they gained tremendous
credibility with our staff through their due diligence, and their recommendations
have been actively embraced by our senior leadership. Pecanne and Ann are
thorough, professional, objective and fun. They also are exceptional
listeners who can quickly assess the key issues. I look forward to working with
them again."
Chuck Sparks
Church Business Administrator
Wellshire Presbyterian Church
"I highly recommend Pecanne for any client who needs to re-brand and has a lot of constituents to incorporate into the process. She helped us think about our brand in a whole new way and was our tireless motivator! I relied on her to deliver not only the new brand strategy and identity basics but also the rollout campaign to introduce our new brand to the marketplace. Pecanne’s creativity, energy and sense of humor made working with her a joy."
Cathy Sentnor
Marketing Director
NADA Guide Company
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“Pecanne provided us with impeccable, timely, and creative marketing strategies with excellent follow-through on execution. Her leadership in marketing had a direct impact on my success. She is a true pleasure to work with and would be a tremendous asset to any organization.”
Jean-Yves Ghazi
Vice President & General Manager
Spirit Cruises/SODEXHO
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“Pecanne was the CMO for the American Society of Pension Professionals & Actuaries (ASPPA) during the year I served as President. You won’t find a geekier, stodgier, more conservative group (with the exception of a few of us visionaries). We were going through a name change and re-branding of the organization, a process that had taken only about 20 years to accomplish.
Pecanne calmly, patiently, diligently and creatively took us through a process of redesigning the organization’s image, meeting the objections of those who wanted nothing to do with a progressive logo and new, up-to-date color scheme, much less a splashy introduction of the whole thing at our annual conference with such a gentle determination that she turned the hide-bound into true believers.
The changes she pushed for have served ASPPA extremely well, and I couldn’t be more pleased with the outcome. And it’s all because of Pecanne.”
Bruce Ashton
Past President
ASPPA |
As a professor
"Pecanne jumped in and taught our advertising class like a pro. She was extremely well prepared, personable, and received high marks from the students. Pecanne showed dedication far and above that of the average adjunct professor! I'd hire her again."
Lynda Maddox, Ph.D.
Marketing Professor
George Washington University
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As a business partner
“Pecanne does more than get to know the client - she really climbs inside their brain, getting to know their needs, their aspirations and even their fears. She is a real champion for client change. Pecanne helps clients understand ‘who’ they want to become, and uses innovation and creativity to guide them toward success beyond what they even thought possible.”
Kelly Batallé
Public Relations Consultant
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“Pecanne, in addition to being the only person I know with that name, is about the most skilled, detail-oriented researcher and brand strategist I've worked with. Let's put it this way: I'm a creative guy, she's on the strategy side, and I STILL really like working with her.”
Bill Paterson
Freelance Copywriter
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“I have worked with Pecanne many times over the past 10 years on a variety of brand image and other research projects. My experience with Pecanne has been uniformly positive. Her professionalism and desire to do what’s best for her clients makes Pecanne a pleasure to work with and an asset to any team.”
Tina Nolin, Ph.D.
Principal, Client Services
Galway Research Group
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“Pecanne, without reservation, is a terrific partner.What stands out in my mind about our collaboration on the US State Department's employer brand includes: the use of new research techniques for creative/messaging feedback; repositioning the brand as a lifestyle/adventure choice; and drastically changing the media strategy in order to reach our targets. I look forward to working with her again in any way.”
Ann-Marie Acosta
Account Director
TMP Worldwide
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“Pecanne helped build our D.C. consultancy in the heat of the dot-com frenzy. Clients ranged from biotechs to Fortune 50 manufacturing, and she helped executives accept a dose of reality while creating for them fresh but pragmatic branding and go-to-market plans. Pecanne can drive teams to explore the big questions around vision and values -- then switch gears to produce specific tactics to get there.”
Tim Gilbert
Managing Director
Gelia Wells & Mohr
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“It has been a real delight to work with Pecanne Eby. Not only is she highly competent and full of ideas, but is a real pleasure to work with and can be counted on to follow through. I would hire her every time if I could.”
Abdín Noboa-Ríos, Ph.D.
President
Innovative Consultants Intl, Inc.
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Testimonials
“Pecanne can drive teams to explore the big questions around vision and values -- then switch gears to produce specific tactics to get there.”
Tim Gilbert
Managing Director,
Gelia Wells & Mohr
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Brandonomics
Download your free copy of Brandonomics- Why Branding Makes Business Sense
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