Brand & Marketing Outreach Plans

Planning is a journey

At some point, you need to tell “the world” about what you offer. And with so many of us needing 32 hour days it can be a challenge to facilitate and develop a really good (and timely) marketing plan that concentrates on outreach and lead generation.

We develop a wide variety of marketing plans for clients, some very comprehensive and others more laser-focused. Each of our marketing plans is customized and cooperatively developed with client stakeholders to ensure the plan is truly executable. Marketing plans typically span 12 months and address target audiences in the external marketplace, as well as internal audiences (the folks that represent your brand).

What to expect?

Marketing Outreach Plans typically include:

• Brand objectives, strategy and brand essence
• Overall brand positioning statement (the "promise")
  
• Overview of brand architecture strategy
• Critical success factors and potential barriers
• Brand core values and brand personality
• Audience personas/“tribes”/segments and key messages for each
• Tactical marketing action plan with estimated budgets and timelines
• Recommended brand metrics for tracking brand health
• PowerPoint synopsis for sharing with stakeholders