Brand Boot Camp

Brand Boot Camps are designed to get clients "unstuck" and moving in a positive new direction with their marketing. But don't worry, push-ups and squats are not required!

Since Brand Boot Camp is not a single "event", we involve your stakeholders in a variety of different ways over a 4-8 week period (ex. individual interviews, homework assignments, group brainstorming and creative exercises). Brand Boot Camp goals vary by client but typically they include:

• Establishing a clear brand strategy
• Exploring alternative marketing tactics to build awareness and preference
• Determining and practicing a new 30 second "commercial" (or elevator pitch)
• Getting you to feel clear, calm and confident about your marketing

While many clients find the Brand Boot Camp process creates paradigm shifts, they often need a document to guide them forward in their marketing, we call this document the Brand DNA. Within the Brand DNA, we outline all the decisions and tasks identified from Brand Boot Camp so no ideas are lost and future brand stewards can get a quick, strategic read on your brand.